Nihal Kashyap

Led comprehensive brand strategy, messaging architecture, and copywriting initiatives for diverse clients, driving clarity and market positioning.

• Architected foundational brand identities, including naming systems, tone of voice, and comprehensive verbal guidelines, for a UK-based barware and an Indian fintech firm.
• Executed in-depth qualitative and quantitative consumer research, defining Ideal Customer Profiles (ICPs) and identifying strategic market whitespace to inform positioning.
• Developed proprietary diagnostic frameworks and messaging tools, establishing robust internal brand architectures for early-stage and stagnant businesses.
• Advised clients on compelling brand articulation and financial storytelling, structuring differentiated offerings for diverse consumer cohorts in traditionally non-branded categories.
• Partnered closely with founders and cross-functional teams (UI/UX, internal brand) to align storytelling, positioning, and creative execution with go-to-market and business strategies.

Crafted brand-forward narratives across film, digital, and AV, translating complex business concepts into clear, emotionally anchored stories for diverse clients.

• Developed and executed multi-platform narrative strategies, consistently transforming complex business concepts into clear, emotionally resonant stories.
• Directed and produced high-impact audio-visual content, ensuring brand consistency and alignment across diverse digital and cinematic mediums.
• Managed multiple simultaneous projects, ensuring timely delivery and adherence to creative and strategic objectives for various clients.

Served as Assistant Director for the Tira Beauty Launch Campaign, collaborating with Dharma 2.0 to manage on-set creative flow for celebrity-led films.

Served as First Assistant Director for BMW India's internal brand films, supporting narrative and messaging execution.

Acted as Writer & Director for Vete Associates' corporate AV, focusing on brand repositioning through high-clarity storytelling.

Ghostwrote short-format scripts for a global automotive campaign, integrating cultural nuances for the Indian market.

Contributed to the production of 'Sweet Love,' a short film exploring vulnerability, serving as Second Assistant Director.